Main
Hoang Duc Anh
Summary
Result-oriented Business Analytics Professional with strong leadership & background in applied quantitative methods in economics. Passionate about building up & scaling out analytics team, and about improving business performances through modern analytics approaches.
Professional Experience
Retail Banking Analytics manager
VPBank - Business Intelligence Competency Center
Hanoi, Vietnam
Jun, 2020 - Present
- Manage Retail Banking Business Intelligence department of 20+ members, being responsible for Business Intelligence, Business Analytics & Payment procedures
- Identify intelligence needs of each business unites, build reports system to to track business performance form complex data sources related to Retail Banking Business, including loan, deposit, cards, transactions, e-banking, applications, open-banking, etc.
- Lead providing requirements of Retail Business for Data Warehouse project
- Optimize internal processes & build a centralized knowledge hub for Retail Banking BI team
- Play the pro-active adopter, representative of 4 BI departments & business advisory role in the new Data Warehouse transformation
- Build up Analytics capabilities for the team, integrate Analytics & Machine Learning with various BI processes
- Implement BI tools for Business Analytics & Payment processes, successfully implemented open source Apache Superset used by 4K sales (Retail Banking) & the bank HO staffs
- Implement various web scraping techniques to enrich customers data from external sources
Advanced Analytics manager
VPBank - Business Intelligence Competency Center
Hanoi, Vietnam
Jun, 2016 - Aug, 2021
- Build Advanced Business Analytics team in Business Intelligence Competency Center from beginning to up to 10 people.
- Analyze & apply various advanced techniques of analyzing complex data to solve real business problems in customer life cycle, including acquiring customers, cross-selling, retaining customers, exploring customers behaviors, marketing campaigns and building product features to fit customers’ needs
- Lead Advanced Analytics part for bank-wide Data Ware House project, implementing advanced techniques/frameworks such as prediction, building Shiny apps using IBM Watson Local platforms
- Lead Data Cube layer using Cognos Framework, lead Cognos Analytics to convert existing reports to new Cognos Analytics in the new Data WareHouse
- Simplify & automate 30+ various complex data analytics processes by creating various automation processes, author of VPBank - R package used by 50+ analysts in the bank
- Lead analytics projects with different vendors
- Providing advanced analytics consulting services to the Board of Management
Awards in VPBank:
- “Top 100 - department award” - 2022
- “Top 100 - manager award” - 2021
- “Department of the year” - 2020, 2021
- “Manager of the year” - 2022, 2020
- “Innovative reward” - 2019
- “My VPBanker” - 2018
Advanced Analytics manager
VPBank - Digital Banking Service Division
Hanoi, Vietnam
May, 2017 - Mar, 2020
- Manage Advanced Analytics department, being reponsible for both Business Intelligence & Business Analytics.
- Identify intelligence needs of each business unites, buid reports system to to track business performance form complex data sources, including sale development, marketing activities & product and services development
- Support the bank to analyze customer behaviors from different digital platforms, including VPBank Online Web/App, Timo, Moca, Momo, VPBankPlus, Digital Factory to enhance digital transformation journey of the bank
- Apply various advanced techniques of analyzing complex data to get insights of customers behaviors to solve real business problems
- Maintain customers database & enrich data sources such as text, geo-location, marketing campaign engagement.
- Collaborate with other Business Units in analytics-related projects
- Train & scale out analytics capabilities for the team
Analytics: Selected projects in VPBank using ML, NLP & RPA:
- Cross-sell next best offers
- Prevent customer churns
- Analyze customers spatial Analytics
- Cluster customers behaviors
- Estimate customers income
- Predict transaction purposes
- Scrape external data
- SQL auto-documentation & lineage
Analytics trainer - Chief Organizer
RAnalyics.vn
Hanoi, Vietnam
2016 - Present
- Official instructor of RStudio in Vietnam, has sucessfully trained 150+ learners from different industries, including banking, ecommerce, HR, insurance & telco to use & apply R for Business Analytics
- Translate useful data analysis techniques using R into Vietnamese with RStudio team
- Create & organize a group of data analysts using R to exchange knowledge & to make data reveal information as much as possible
- Data analysis training in R, including Data Manipulation, Data Analysis, Data Vizualization & Reproducible Research
- Data analysis out-sourcing
- Market research using advanced web technology & data analysis techniques
Award: Top 15 data scientists (rank 14/493) in global competition from Microsoft Women Health Risk Assessment
Senior Business Analyst
VinCommerce - Vingroup
Hanoi, Vietnam
Jan, 2015 - Jun, 2016
- Data analysis for mobile apps & website to make recommendations for data-driven strategy, using data analytics software R
- App Store Optimization for apps in the company
- Mobile UX analysis
- Market research about competitors to help marketing team to be able to benchmark the market
- Work with other engineers, managers, product managers, QA, and oper-ation teams to develop solutions that meet market needs, responsible for analyzing various business processes in Ecommerce
- Translate business’s requirements into logical terms for developers
- Monitor other members’ performances within the team
- Organize training courses for business department when necessary
- Internet research about about new technology trend and performance of other competitors in Ecommerce industry
- Data analysis
- Set up & organize stores to be able to sell online: VinMart Quang Trung, VinMart+ District 5, VinMart+ District 7
- List of selected modules within the company’s ecosystem: Transport Management System, Merchant Center, Commercial Service, Sale, Booking, Order Management System, Category Management System.
Award: “Best employee of the year” in VinGroup - 2015
Business & Data Analyst
Dynamo Partners
Warsaw, Poland
Jun, 2012 - Sep, 2014
- Internet research about the performance of apps, advertising network & mobile industry
- Support strategic projects and decision making processes for clients
- Analyzing users’ behaviors, performances of websites and mobile applications, including iOS, Android & Windows Phone.
- App Store Optimization (ASO)
- Data analysis
Project manager/Business & Data Analyst of Vietapps Free, an Android mobile app in Google Play, 2012.
Speakers & Lecturer
Lecturer
Hanoi, Vietnam
2020 - Present
Certified Management Accountant (CMA) - Module Technology and Analytics
Speakers
Business Analytics speaker
Vietnam, Singapore, Malaysia
2017 - Present
- Practical Implementation of RPA, AI and Machine Learning in Financial Services, Singapore (28th-30th January, 2019) on Working with AI & customer analytics for better engagement
- Human Resources Development Fund (HRDF) Conference, Kuala Lumpur, Malaysia (19 Mar, 2018)
- Next BigTech Asia Conference/Workshop, Kuala Lumpur, Malaysia (12-16 Mar, 2018)
- Experience sharing - Data for Everyone - MindX, Hanoi (Mar, 2021)
- Advanced Analytics in Banking Sector - Data Science in Brief, FPT, Hanoi, Vietnam (Jul, 2019)
- How to work with data in start-up? JamJa school day (May, 2019)
- Introduction to Business Analytics - Datasection, Hanoi, Vietnam (Oct, 2018)
- How does Advanced Analytics in banking sector work? VNDirect, Hanoi, Vietnam (Oct, 2017)
- Experience sharing about Business Analytics - Hanoi R users meetup (Mar, 2017)
Education
Warsaw School of Economics
M.S. Quantitative Methods in Economics & Information System
Warsaw, Poland
2012 - 2014
Procedure of Decision Analysis
Result: Very good (4.72/5)
Warsaw School of Economics
B.S. Quantitative Methods in Economics & Information System
Warsaw, Poland
2009 - 2012
Methods of Decision Analysis
Result: Very good (4.6/5)
EXPERTISE & SKILLS
| Expertise | Business analytics, customer analytics, marketing analytics, spatial analytics |
| Programming | R & RStudio, Python, SQL, Git, Docker, CSS, HTML, IBM Watson local |
| Machine Learning | Classification, regression, clustering, feature engineering, validation, deep learning |
| Digital Analytics | Google Analytics, Flurry, Distimo, App Annie |
| Data Science | Data Manipulation, Data Vizualization, Data Exploration, Predictive Analysis, Machine Learning, Clustering, Econometrics, Microeconometrics, Time Series Analysis, Operation Research, Predictive Modelling, Text Mining |
| BI Tools | Cognos Analytics, Cognos Framework, PowerBI, Google Data Studio |
| Soft skills | Leadership, teamwork, problem solving, decision making, time management, project management, administration, communication, presentation, researching, analysing, summarizing, working under pressure |
SCHOLARSHIPS & CERTIFICATES
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| 2008 - 2014 | Polish-Vietnamese government scholarship - Bachelor and Master programs |
| 2012 - 2013 | Certificate of Merit for excellent student of the Embassy of Socialist Republic of Vietnam in Poland |
| 2008 | Scholarship from „Lien Viet” bank in Vietnam & Scientific scholarship in Hanoi National University |
| 2004 | Second prize in Mathematics Contest, Third prize in Physics Contest in Yenbai province, Vietnam |
Languages
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| English | Fluent |
| Polish | Fluent |
| Vietnamese | Native |
Other activities
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| Apr, 2012 - Apr, 2014 | Vice President of ”Vietnamese Youth Association in Poland”, organizing and supporting different activities for Vietnamese community in Poland |
| Feb 2013 - Jul 2014 | Organizer of ”Vietnamese reading club” for Vietnamese children born in Poland |
| Nov 2012 - Mar 2013 | Organizer of ”Only Rice Is Not Enough in Poland”, a charity program with the purpose of helping poor children in rural areas in Vietnam |
Interest
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| Reading: History, religion, philosophy, science, politic, business, literature |
| Playing table tennis, swimming, traveling, yoga |
| Playing classical guitar |
I hereby declare that all the facts and information provided for this CV are true. I allow my per data stated in the above mentioned applications to be processed for the purpose of recruitment.
Hanoi, Jan 2022