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Hoang Duc Anh


Summary

Result-oriented Business Analytics Professional with strong leadership & background in applied quantitative methods in economics. Passionate about building up & scaling out analytics team, and about improving business performances through modern analytics approaches.


Professional Experience

Retail Banking Analytics manager

VPBank - Business Intelligence Competency Center

Hanoi, Vietnam

Jun, 2020 - Present

  • Manage Retail Banking Business Intelligence department of 20+ members, being responsible for Business Intelligence, Business Analytics & Payment procedures
  • Identify intelligence needs of each business unites, build reports system to to track business performance form complex data sources related to Retail Banking Business, including loan, deposit, cards, transactions, e-banking, applications, open-banking, etc.
  • Lead providing requirements of Retail Business for Data Warehouse project
  • Optimize internal processes & build a centralized knowledge hub for Retail Banking BI team
  • Play the pro-active adopter, representative of 4 BI departments & business advisory role in the new Data Warehouse transformation
  • Build up Analytics capabilities for the team, integrate Analytics & Machine Learning with various BI processes
  • Implement BI tools for Business Analytics & Payment processes, successfully implemented open source Apache Superset used by 4K sales (Retail Banking) & the bank HO staffs
  • Implement various web scraping techniques to enrich customers data from external sources

Advanced Analytics manager

VPBank - Business Intelligence Competency Center

Hanoi, Vietnam

Jun, 2016 - Aug, 2021

  • Build Advanced Business Analytics team in Business Intelligence Competency Center from beginning to up to 10 people.
  • Analyze & apply various advanced techniques of analyzing complex data to solve real business problems in customer life cycle, including acquiring customers, cross-selling, retaining customers, exploring customers behaviors, marketing campaigns and building product features to fit customers’ needs
  • Lead Advanced Analytics part for bank-wide Data Ware House project, implementing advanced techniques/frameworks such as prediction, building Shiny apps using IBM Watson Local platforms
  • Lead Data Cube layer using Cognos Framework, lead Cognos Analytics to convert existing reports to new Cognos Analytics in the new Data WareHouse
  • Simplify & automate 30+ various complex data analytics processes by creating various automation processes, author of VPBank - R package used by 50+ analysts in the bank
  • Lead analytics projects with different vendors
  • Providing advanced analytics consulting services to the Board of Management

Awards in VPBank:

  • “Top 100 - department award” - 2022
  • “Top 100 - manager award” - 2021
  • “Department of the year” - 2020, 2021
  • “Manager of the year” - 2022, 2020
  • “Innovative reward” - 2019
  • “My VPBanker” - 2018

Advanced Analytics manager

VPBank - Digital Banking Service Division

Hanoi, Vietnam

May, 2017 - Mar, 2020

  • Manage Advanced Analytics department, being reponsible for both Business Intelligence & Business Analytics.
  • Identify intelligence needs of each business unites, buid reports system to to track business performance form complex data sources, including sale development, marketing activities & product and services development
  • Support the bank to analyze customer behaviors from different digital platforms, including VPBank Online Web/App, Timo, Moca, Momo, VPBankPlus, Digital Factory to enhance digital transformation journey of the bank
  • Apply various advanced techniques of analyzing complex data to get insights of customers behaviors to solve real business problems
  • Maintain customers database & enrich data sources such as text, geo-location, marketing campaign engagement.
  • Collaborate with other Business Units in analytics-related projects
  • Train & scale out analytics capabilities for the team

Analytics: Selected projects in VPBank using ML, NLP & RPA:

  • Cross-sell next best offers
  • Prevent customer churns
  • Analyze customers spatial Analytics
  • Cluster customers behaviors
  • Estimate customers income
  • Predict transaction purposes
  • Scrape external data
  • SQL auto-documentation & lineage

Analytics trainer - Chief Organizer

RAnalyics.vn

Hanoi, Vietnam

2016 - Present

  • Official instructor of RStudio in Vietnam, has sucessfully trained 150+ learners from different industries, including banking, ecommerce, HR, insurance & telco to use & apply R for Business Analytics
  • Translate useful data analysis techniques using R into Vietnamese with RStudio team
  • Create & organize a group of data analysts using R to exchange knowledge & to make data reveal information as much as possible
  • Data analysis training in R, including Data Manipulation, Data Analysis, Data Vizualization & Reproducible Research
  • Data analysis out-sourcing
  • Market research using advanced web technology & data analysis techniques

Award: Top 15 data scientists (rank 14/493) in global competition from Microsoft Women Health Risk Assessment

Senior Business Analyst

VinCommerce - Vingroup

Hanoi, Vietnam

Jan, 2015 - Jun, 2016

  • Data analysis for mobile apps & website to make recommendations for data-driven strategy, using data analytics software R
  • App Store Optimization for apps in the company
  • Mobile UX analysis
  • Market research about competitors to help marketing team to be able to benchmark the market
  • Work with other engineers, managers, product managers, QA, and oper-ation teams to develop solutions that meet market needs, responsible for analyzing various business processes in Ecommerce
  • Translate business’s requirements into logical terms for developers
  • Monitor other members’ performances within the team
  • Organize training courses for business department when necessary
  • Internet research about about new technology trend and performance of other competitors in Ecommerce industry
  • Data analysis
  • Set up & organize stores to be able to sell online: VinMart Quang Trung, VinMart+ District 5, VinMart+ District 7
  • List of selected modules within the company’s ecosystem: Transport Management System, Merchant Center, Commercial Service, Sale, Booking, Order Management System, Category Management System.

Award: “Best employee of the year” in VinGroup - 2015

Business & Data Analyst

Dynamo Partners

Warsaw, Poland

Jun, 2012 - Sep, 2014

  • Internet research about the performance of apps, advertising network & mobile industry
  • Support strategic projects and decision making processes for clients
  • Analyzing users’ behaviors, performances of websites and mobile applications, including iOS, Android & Windows Phone.
  • App Store Optimization (ASO)
  • Data analysis

Project manager/Business & Data Analyst of Vietapps Free, an Android mobile app in Google Play, 2012.

Speakers & Lecturer

Lecturer

Smarttrain

Hanoi, Vietnam

2020 - Present

Certified Management Accountant (CMA) - Module Technology and Analytics

Speakers

Business Analytics speaker

Vietnam, Singapore, Malaysia

2017 - Present

  • Practical Implementation of RPA, AI and Machine Learning in Financial Services, Singapore (28th-30th January, 2019) on Working with AI & customer analytics for better engagement
  • Human Resources Development Fund (HRDF) Conference, Kuala Lumpur, Malaysia (19 Mar, 2018)
  • Next BigTech Asia Conference/Workshop, Kuala Lumpur, Malaysia (12-16 Mar, 2018)
  • Experience sharing - Data for Everyone - MindX, Hanoi (Mar, 2021)
  • Advanced Analytics in Banking Sector - Data Science in Brief, FPT, Hanoi, Vietnam (Jul, 2019)
  • How to work with data in start-up? JamJa school day (May, 2019)
  • Introduction to Business Analytics - Datasection, Hanoi, Vietnam (Oct, 2018)
  • How does Advanced Analytics in banking sector work? VNDirect, Hanoi, Vietnam (Oct, 2017)
  • Experience sharing about Business Analytics - Hanoi R users meetup (Mar, 2017)

Education

Warsaw School of Economics

M.S. Quantitative Methods in Economics & Information System

Warsaw, Poland

2012 - 2014

Procedure of Decision Analysis

Result: Very good (4.72/5)

Warsaw School of Economics

B.S. Quantitative Methods in Economics & Information System

Warsaw, Poland

2009 - 2012

Methods of Decision Analysis

Result: Very good (4.6/5)

 

 

 

EXPERTISE & SKILLS

Expertise Business analytics, customer analytics, marketing analytics, spatial analytics
Programming R & RStudio, Python, SQL, Git, Docker, CSS, HTML, IBM Watson local
Machine Learning Classification, regression, clustering, feature engineering, validation, deep learning
Digital Analytics Google Analytics, Flurry, Distimo, App Annie
Data Science Data Manipulation, Data Vizualization, Data Exploration, Predictive Analysis, Machine Learning, Clustering, Econometrics, Microeconometrics, Time Series Analysis, Operation Research, Predictive Modelling, Text Mining
BI Tools Cognos Analytics, Cognos Framework, PowerBI, Google Data Studio
Soft skills Leadership, teamwork, problem solving, decision making, time management, project management, administration, communication, presentation, researching, analysing, summarizing, working under pressure

SCHOLARSHIPS & CERTIFICATES

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2008 - 2014 Polish-Vietnamese government scholarship - Bachelor and Master programs
2012 - 2013 Certificate of Merit for excellent student of the Embassy of Socialist Republic of Vietnam in Poland
2008 Scholarship from „Lien Viet” bank in Vietnam & Scientific scholarship in Hanoi National University
2004 Second prize in Mathematics Contest, Third prize in Physics Contest in Yenbai province, Vietnam

Languages

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English Fluent
Polish Fluent
Vietnamese Native

Other activities

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Apr, 2012 - Apr, 2014 Vice President of ”Vietnamese Youth Association in Poland”, organizing and supporting different activities for Vietnamese community in Poland
Feb 2013 - Jul 2014 Organizer of ”Vietnamese reading club” for Vietnamese children born in Poland
Nov 2012 - Mar 2013 Organizer of ”Only Rice Is Not Enough in Poland”, a charity program with the purpose of helping poor children in rural areas in Vietnam

Interest

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Reading: History, religion, philosophy, science, politic, business, literature
Playing table tennis, swimming, traveling, yoga
Playing classical guitar

 

I hereby declare that all the facts and information provided for this CV are true. I allow my per data stated in the above mentioned applications to be processed for the purpose of recruitment.

Hanoi, Jan 2022