Summary

Result-oriented Business Analytics Professional with strong leadership & background in applied quantitative methods in economics. Passionate about building up & scaling out analytics team, and about improving business performances through modern analytics approaches.

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Retail Banking Analytics manager

VPBank - Business Intelligence Competency Center

Hanoi, Vietnam

Jun, 2020 - Present

• Manage Retail Banking Business Intelligence department of 20+ members, being responsible for Business Intelligence, Business Analytics & Payment procedures
• Identify intelligence needs of each business unites, build reports system to to track business performance form complex data sources related to Retail Banking Business, including loan, deposit, cards, transactions, e-banking, applications, open-banking, etc.
• Lead providing requirements of Retail Business for Data Warehouse project
• Optimize internal processes & build a centralized knowledge hub for Retail Banking BI team
• Play the pro-active adopter, representative of 4 BI departments & business advisory role in the new Data Warehouse transformation
• Build up Analytics capabilities for the team, integrate Analytics & Machine Learning with various BI processes
• Implement BI tools for Business Analytics & Payment processes, successfully implemented open source Apache Superset used by 4K sales (Retail Banking) & the bank HO staffs
• Implement various web scraping techniques to enrich customers data from external sources

Advanced Analytics manager

VPBank - Business Intelligence Competency Center

Hanoi, Vietnam

Jun, 2016 - Aug, 2021

• Build Advanced Business Analytics team in Business Intelligence Competency Center from beginning to up to 10 people.
• Analyze & apply various advanced techniques of analyzing complex data to solve real business problems in customer life cycle, including acquiring customers, cross-selling, retaining customers, exploring customers behaviors, marketing campaigns and building product features to fit customers’ needs
• Lead Advanced Analytics part for bank-wide Data Ware House project, implementing advanced techniques/frameworks such as prediction, building Shiny apps using IBM Watson Local platforms
• Lead Data Cube layer using Cognos Framework, lead Cognos Analytics to convert existing reports to new Cognos Analytics in the new Data WareHouse
• Simplify & automate 30+ various complex data analytics processes by creating various automation processes, author of VPBank - R package used by 50+ analysts in the bank
• Lead analytics projects with different vendors
• Providing advanced analytics consulting services to the Board of Management

Advanced Analytics manager

VPBank - Digital Banking Service Division

Hanoi, Vietnam

May, 2017 - Mar, 2020

• Manage Advanced Analytics department, being reponsible for both Business Intelligence & Business Analytics.
• Identify intelligence needs of each business unites, buid reports system to to track business performance form complex data sources, including sale development, marketing activities & product and services development
• Support the bank to analyze customer behaviors from different digital platforms, including VPBank Online Web/App, Timo, Moca, Momo, VPBankPlus, Digital Factory to enhance digital transformation journey of the bank
• Apply various advanced techniques of analyzing complex data to get insights of customers behaviors to solve real business problems
• Maintain customers database & enrich data sources such as text, geo-location, marketing campaign engagement.
• Collaborate with other Business Units in analytics-related projects
• Train & scale out analytics capabilities for the team

Analytics trainer - Chief Organizer

RAnalyics.vn

Hanoi, Vietnam

2016 - Present

• Official instructor of RStudio in Vietnam, has sucessfully trained 150+ learners from different industries, including banking, ecommerce, HR, insurance & telco to use & apply R for Business Analytics
• Translate useful data analysis techniques using R into Vietnamese with RStudio team
• Create & organize a group of data analysts using R to exchange knowledge & to make data reveal information as much as possible
• Data analysis training in R, including Data Manipulation, Data Analysis, Data Vizualization & Reproducible Research
• Data analysis out-sourcing
• Market research using advanced web technology & data analysis techniques

Senior Business Analyst

VinCommerce - Vingroup

Hanoi, Vietnam

Jan, 2015 - Jun, 2016

• Data analysis for mobile apps & website to make recommendations for data-driven strategy, using data analytics software R
• App Store Optimization for apps in the company
• Mobile UX analysis
• Market research about competitors to help marketing team to be able to benchmark the market
• Work with other engineers, managers, product managers, QA, and oper-ation teams to develop solutions that meet market needs, responsible for analyzing various business processes in Ecommerce
• Translate business’s requirements into logical terms for developers
• Monitor other members’ performances within the team
• Organize training courses for business department when necessary
• Internet research about about new technology trend and performance of other competitors in Ecommerce industry
• Data analysis
• Set up & organize stores to be able to sell online: VinMart Quang Trung, VinMart+ District 5, VinMart+ District 7
• List of selected modules within the company’s ecosystem: Transport Management System, Merchant Center, Commercial Service, Sale, Booking, Order Management System, Category Management System.

Business & Data Analyst

Dynamo Partners

Warsaw, Poland

Jun, 2012 - Sep, 2014

• Internet research about the performance of apps, advertising network & mobile industry
• Support strategic projects and decision making processes for clients
• Analyzing users’ behaviors, performances of websites and mobile applications, including iOS, Android & Windows Phone.
• App Store Optimization (ASO)
• Data analysis

Lecturer

Smarttrain

Hanoi, Vietnam

2020 - Present

Certified Management Accountant (CMA) - Module Technology and Analytics

Speakers

Business Analytics speaker

Vietnam, Singapore, Malaysia

2017 - Present

• Practical Implementation of RPA, AI and Machine Learning in Financial Services, Singapore (28th-30th January, 2019) on Working with AI & customer analytics for better engagement
• Human Resources Development Fund (HRDF) Conference, Kuala Lumpur, Malaysia (19 Mar, 2018)
• Next BigTech Asia Conference/Workshop, Kuala Lumpur, Malaysia (12-16 Mar, 2018)
• Experience sharing - Data for Everyone - MindX, Hanoi (Mar, 2021)
• Advanced Analytics in Banking Sector - Data Science in Brief, FPT, Hanoi, Vietnam (Jul, 2019)
• How to work with data in start-up? JamJa school day (May, 2019)
• Introduction to Business Analytics - Datasection, Hanoi, Vietnam (Oct, 2018)
• How does Advanced Analytics in banking sector work? VNDirect, Hanoi, Vietnam (Oct, 2017)
• Experience sharing about Business Analytics - Hanoi R users meetup (Mar, 2017)

Warsaw School of Economics

M.S. Quantitative Methods in Economics & Information System

Warsaw, Poland

2012 - 2014

Procedure of Decision Analysis

Warsaw School of Economics

B.S. Quantitative Methods in Economics & Information System

Warsaw, Poland

2009 - 2012

Methods of Decision Analysis

 

 

 

SCHOLARSHIPS & CERTIFICATES

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2008 - 2014	Polish-Vietnamese government scholarship - Bachelor and Master programs
2012 - 2013	Certificate of Merit for excellent student of the Embassy of Socialist Republic of Vietnam in Poland
2008	Scholarship from „Lien Viet” bank in Vietnam & Scientific scholarship in Hanoi National University
2004	Second prize in Mathematics Contest, Third prize in Physics Contest in Yenbai province, Vietnam

Languages

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English	Fluent
Polish	Fluent
Vietnamese	Native

Other activities

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Apr, 2012 - Apr, 2014	Vice President of ”Vietnamese Youth Association in Poland”, organizing and supporting different activities for Vietnamese community in Poland
Feb 2013 - Jul 2014	Organizer of ”Vietnamese reading club” for Vietnamese children born in Poland
Nov 2012 - Mar 2013	Organizer of ”Only Rice Is Not Enough in Poland”, a charity program with the purpose of helping poor children in rural areas in Vietnam

Interest

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Reading: History, religion, philosophy, science, politic, business, literature

Playing table tennis, swimming, traveling, yoga

Playing classical guitar

 

I hereby declare that all the facts and information provided for this CV are true. I allow my per data stated in the above mentioned applications to be processed for the purpose of recruitment.

Hanoi, Jan 2022